Two fields, two different jobs, and a listing gets rejected when they are filled in the wrong order. This is what each one is for, what "unbranded" has to mean on the page itself, and the one place our own unbranded link stops being unbranded.
The page your name is allowed on. It is what an agent sends to a client, links from their own site, and pastes into the listing remarks where the board permits it. Logos, contact details and a sign-up prompt are all fine here.
The page the MLS syndicates onward, which is why it may not carry the agent's marks or the tour vendor's. Around 92% of the 344 RESO-certified organisations expose this field, so in practice you can assume your board has it and check rather than assume it does not. RESO certification data, as read 8 Sep 2026.
Set by your MLS, not by the standard. CRMLS allows two unbranded links and one branded per listing. Other boards differ, so the number on this page is an example and yours is the one that counts. CRMLS listing rules, as read 8 Sep 2026.
The general shape has not moved in 2026: unbranded links go out through IDX and to the portals, branded links stay where your name is allowed. Filling the unbranded field with a branded page is the mistake that gets a listing pulled, and it is your own board that pulls it, not the tour vendor.
The obvious parts are the logo and the phone number. The parts people miss are the ones that make an otherwise clean page branded again:
Every scene has an unbranded address of its own. Opened as its own page it carries no badge, no sign-up line and no owner controls; it is the same viewer, with the chrome taken off.
The badge comes back inside an iframe, and that is deliberate. Dropping our badge from an embed on your own site is what the white-label tier sells, so if the unbranded URL stayed unbranded when framed, an iframe pointed at it would be that tier for nothing. The page can tell the two apart because it knows whether it is the top-level document. The practical consequence for you: a listing template that frames the link rather than linking to it will show our badge, and we would rather write that down than let you find it on a live listing.
It can be taken back, and how depends on where the scene is. While a scene is published, the unbranded link is open because the scene is, and unpublishing takes it down with everything else. Copy it from the share panel while the scene is unpublished and it gets a key of its own: it then keeps working through an unpublish, and Revoke unbranded link is what stops it. The key exists because a URL that goes into a public record and gets syndicated has to be one you can withdraw. Either way, revoking one does not touch your ordinary scene link, your embed or any expiring share links.
It is included. The unbranded link is part of the scene you already paid for. The white-label tier is a separate thing about embeds on your own site and tours published under your own name.
One caveat on measurement, since we would rather be straight about it: the unbranded page carries no tag telling us a visit came from a listing, because a tracking parameter on a URL a portal re-publishes is exactly the kind of thing that should not be there. Visits to it are counted, but they do not tell us which listing sent them.
No vendor marks and no agent contact details on the page a consumer reaches. That covers the obvious ones, a logo and a phone number, and the ones people miss: a sign-up prompt, a link back to the tour vendor, and the name of the scene itself.
Your MLS decides. CRMLS allows two unbranded links and one branded, and other boards differ, so read your own rules rather than copying a number from a page like this one.
Yes, in one case, and we would rather you heard it here. The badge is dropped when a visitor opens the unbranded link as its own page, and it returns when somebody embeds that URL in an iframe on another site. Badge removal inside an embed is the white-label tier, so a listing template that frames the link rather than linking to it will show the badge.
Yes, and how depends on where the scene is. While the scene is published, unpublishing takes the unbranded link down with it. A link you copied from the share panel while the scene was unpublished has a key of its own, and Revoke unbranded link turns that URL off. Either way, revoking one does not touch your ordinary scene link, your embed or any expiring share links.
No. It is part of the scene you already paid for. The separate white-label tier is about dropping the badge from embeds on your own site and publishing tours under your own name, which is a different job.
No. This page describes a data standard and one vendor's implementation of it. MLS rules are set by your board, they differ between boards, and they change. Read yours.